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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Discussion Board 3 TESLA’S MARKETING APPROACH SHOCKS THE CAR INDUSTRY

Discussion Board 3 TESLA’S MARKETING APPROACH SHOCKS THE CAR INDUSTRY

Q Discussion Board 2 Solar Energy Merges Sustainability with Good Business

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The automotive industry tends to be dominated by huge companies with deep pockets, making it difficult for newcomers to enter. It would be nearly impossible for an intrepid startup to find an unclaimed spot, much less sweep industry award shows and grab widespread media attention with one of its first cars. Yet Tesla Motors did exactly that.